What is No Small Matter?

No Small Matter is built from stories of real children, families, and teachers, illustrating
the impact of high-quality early childhood experiences. We meet parents who are
struggling to do their best for their kids, incredible teachers who model what early
childhood classrooms should and could be like, and children learning and developing in
real time. These positive, hopeful stories serve as motivational tools in both the film and
the No Small Matter campaign: Change is necessary, critical, and attainable if we put
our minds to it.

The film is also firmly grounded in science, opening up the “black box” of what’s
happening inside children’s brains with exciting, stimulating animation and the voices of
compelling scientists, physicians, and ECE experts. Drawing on the work of economists
such as James Heckman, and the latest research in brain imaging and child
development, we break down complicated scientific details into layman’s terms,
demystifying prevailing ideas that hinder our thinking about children’s behavior, and
paving the way for us all to see what children truly need to thrive. When it comes to
understanding the incredible dynamism of how a child’s mind develops, seeing is
believing, and these illustrations drive home the critical nature of these early years.

No Small Matter is unique in the way it dives deep into the complicated science, history,
and sociology that has brought our early care and education system to where it is today,
but does so without sacrificing entertainment or emotional impact. From a comic cameo
by Cookie Monster to the tearful testimonial of an amazing preschool teacher making
poverty-level wages, the film has the power to move audiences in ways that a policy fact
sheet or op-ed piece simply can’t do.

For Community

You have already taken the first step to making a difference

Below is a step by step guide to earn a FREE gift.
DISCLAIMER: One time gift applies to the HOST of a screening party.

Step 1: Hold A Screening Party!

Checked out No Small Matter from your local library and hold a screening  party.

What is a Screening Party and how do I do it?

    • Rent the Movie “no small matter” from your local library or you can rent it on Amazon.
    • Watch with family, friends, and neighbors.
    • Take a selfie of the group with the case of the movie and the movie playing in the background. Please share it with the Early Childhood Councils Instagram, Facebook, or email.

Email  Office@eccslv.org      Facebook & Instagram Early Childhood Council SLV   website eccslv.org

Congratulations you are half way to earning your gift box!

Step 2: Visit www.nosmallmatter.com

Click “Take Action” tab then pick 1 to 3 take action options.

Take Action Menu

Option #1: Action Letter to State Representatives

    • Click Send a letter button
    • Fill in basic information
      • First name
      • Last name
      • Email
      • address
    • click Start writing button (this is pre filled so you don’t have to write anything out)
    • Enter your phone #
    • Prefix
    • Under the Pick letter topic you will choose “Education”
    • Then click the Send letter button
  • You’re almost there! Please take a screen shot of your post and send it to the Early Childhood Council of the SLV via email at Office@eccslv.org along with your Photo of your screening party, First and Last Name, and the shipping address you would like your gift box sent.

Option #2: Click Share Your Story button

  • Decide what platform you would like to use then click on it and it will take you to that platform.

Instagram                   Twitter                 Facebook

  • Share the reasons why early learning matters to you — your experiences, challenges you’ve overcome, and your passion for making a difference. Post to your friends on Facebook and Twitter using #NoSmallMatter, and encourage others to do the
  • You’re almost there! Please take a screen shot your post with your story and send it to the Early Childhood Council of the SLV via email at Office@eccslv.org along with your Photo of your screening party, First and Last Name, and the shipping address you would like your gift box sent.

Option #3: Click on OP-ED button this will take you to Infant-Toddler Child Care Sample Op-Ed | ZERO TO THREE. Use our partners’ tips and templates to make early learning front page news.

Use the following example to advocate for affordable, high-quality childcare. Be sure to personalize the text and make it relevant to your community! For more information on how to write an op-ed, click here. If you’d like assistance submitting an op-ed to your local paper, email us at policycenter@zerotothree.org.

Under Example: Families Need Affordable High-Quality Child Care for Babies

Fill in the blanks on this template then send it to your local newspaper.

You’re almost there! Please take a screen shot of your article and send it to the Early Childhood Council of the SLV via email at Office@eccslv.org along with your Photo of your screening party, First and Last Name, and the shipping address you would like your gift box sent.

You’re almost there! Don’t forget to send us your information so we know where to send your gift.

  • In addition to sharing on a social media platform make sure to send the Early Childhood Council of the SLV an email to Office@eccslv.org that includes your photo, first and last name along with a shipping address and we will send you a gift basket as a thank you!

Option #4: We will have our email, Facebook, Instagram information at an information table when you head out of the theatre. Please take a picture of it with your phone as an easy way to take the information with you.

We also have a newsletter that has updated information about Early Childhood in the valley. All you need to do is go to our website and sign up and we will email you the most updated news bi-weekly.